How to repurpose video podcasts

If you're like most podcasters, you probably have a lot of video content on your podcast that never gets seen. Let's face it, not everyone has the time to watch long content often. What's the point in investing time and energy into creating new content if no one is going to see it?

In this article, we'll explore how to repurpose your existing video podcast for maximum social media engagement.

1. (Re)post it on YouTube

Seems obvious but could easily be missed.

It's one of the simplest ways to repurpose your videos which can be useful even if your podcasts are already uploaded to YouTube.

The key is to split your long podcast into short, meaningful, and digestible clips. Add a catchy thumbnail and a suitable title that goes well with it and you're good to go.

This helps to attract an audience that would otherwise skip your hours long podcast because they don't have the time or interest to watch such a long video.

Another great benefit is that this naturally brings more eyes to you. With many smaller videos you can cover much more keywords in the titles and descriptions so when users search on the platform, they have a better chance of stumbling upon one of your clips.

It also makes your clips shareable. Imagine you're a viewer, let's say you watched your podcast and thought a specific part was very meaningful and you want to share it with your friends. Which would you rather share on FB/Twitter/DMs - the whole 2-hour long video with the timestamp you want, along with instructions "Watch from 1:30 to 1:35", or a smaller clip with a specific title that includes just the section that you found remarkably interesting.

If you go with reposting short clips on YouTube, you will get benefits and you see this being implemented a lot in big (and small) YouTubers lately. Now here comes another decision - should the clips be in your main channel or on a separate, clips-dedicated one. Some argue that separate is better for the YouTube algorithm, other that it's the same and it's a waste of time. But that's another topic. In the end any of them is better than no clips at all.

2. Trailers

A lot of people enjoy having a sneak peak of the next episode of their weekly TV series. Why not do the same for your podcast?

If you're not releasing the podcast right after recording it, you can cut out previews of the best moments and stitch them together into a quick trailer.

This can be great for building anticipation in your audience or making sure that they don't miss it if they find the topic interesting.

Another use of the trailer is to play it right before your entire long video so that viewers know what to expect, which would decrease the chance of them clicking the X button if they find some part of it boring.

3. Short social media clips

If you want to expand your audience on other social media platforms this is a particularly good way to go.

Again, chop up your main video into small bits, but this time make them miniature and crop them to an appropriate aspect ratio to suit the platform you're targeting. We're talking about snippets with length from dozen of seconds up to 2-3 minutes max.

This kind of content is perfect for posting on TikTok, Instagram Reels, Stories, YouTube Shorts. And with the boom of TikTok lately, given that Instagram is following along and slowly transitioning to being a video-focused platform, we can tell that short videos are king in social media.

One thing to keep in mind is that it's greatly beneficial to caption the content, because people often view them muted at first and only unmute if they find it interesting. Start with a catchy first couple of seconds to reduce the number of swipe-aways.

Bonus points if you include other related content like relevant pictures, videos, or animations.

Posting short videos on social media allows you to reach a much larger number of people than simply uploading the whole episode and could lead to you gaining a lot more loyal listeners.

4. Articles

Don't underestimate the power of articles and their impact on your search engine performance. If you have a website, you can turn your video content into impactful blog articles.

Take the transcript of your video and copy and paste the most important parts into a large text document. Cut out and summarise it, put a meaningful title and intro and you have a top-notch article that content writers would spend hours working on otherwise.

The key here is to pick podcasts that would bring value to readers. For example, information-rich podcasts which contain a lot of "knowhow" are a perfect candidate.

This can require some technical knowledge or working with a developer, but there are also many less technically demanding solutions, such as WordPress, Ghost, WebFlow, Medium.

Putting your content in words means that you can get more visitors to your website from Google search and with that - more potential viewers.

Repurposing your video podcasts may seem daunting, but it can bring a lot of benefits

If you have a strategy on how to repurpose your videos, which is aligned with:

• what your content is
• on which platforms your audience (or potential new audience) spends their time
• what kind of content they prefer,

you can pick some of those repurposing methods and create yourself an efficient and effective workflow that brings your audience more value and brings you more curious eyes (or ears).

If you are looking for a quick and straightforward way to get started repurposing your videos you can checkout Pod Shards which can help you split up the lengthy videos into tiny clips, annotate it with images, videos or text, automatically add captions, and exporting to different presets for the most popular social media channels